My experience has given me an unusual combination: the craft eye of a designer and the commercial instincts of someone who's had to make things work within tight regulatory constraints.
About Me
I work across brand and product because customers don’t experience them separately.
My background spans brand, UX/UI and product design. Seventeen years at Admiral, Hastings and Staysure taught me that insurance design is never just a design problem; regulation, commercial pressure and customer anxiety are always in the room. I’m now using that experience as the sole designer building direct-to-consumer insurance journeys from the ground up.
In the current role, brand and product aren’t separate projects. I’m designing quote-and-buy, brochureware, lifecycle communications and account journeys as one connected customer experience, supported by a shared design system. Claude and code-based prototyping help me test ideas earlier and automate repetitive production work. I work directly with founders, product, engineering and compliance. Every decision has to stand up to FCA requirements and Consumer Duty, not just look good in Figma.
Before this, I was Head of Creative and UX Design Lead at Staysure, working across brand campaigns, quote journeys and lifecycle communications. Dream Big, Staysure reached 86% positive sentiment and 39% ad recall within three months.
At Hastings, I focused on UX/UI and completed Nielsen Norman Group courses in UX roadmaps, service blueprinting and usability. I spent the previous 13 years at Admiral, working across digital, print, UX and brand before becoming Senior Designer.
Work experience
Download Resume
Head of Design
Insurtech start-up (in stealth)
2026 - Present
Head of Creative
Staysure
2025 - 2026
UX Design Lead
Staysure
2023 - 2025
Senior Product Designer
Hastings
2022 - 2023
Senior Designer
Admiral Group
2009 - 2022
Head of Design
Insurtech start-up (in stealth)
2026 - Present
Head of Creative
Staysure
2025 - 2026
UX Design Lead
Staysure
2023 - 2025
Senior Product Designer
Hastings
2022 - 2023
Senior Designer
Admiral Group
2009 - 2022
Head of Design
Insurtech start-up (in stealth)
2026 - Present
Head of Creative
Staysure
2025 - 2026
UX Design Lead
Staysure
2023 - 2025
Senior Product Designer
Hastings
2022 - 2023
Senior Designer
Admiral Group
2009 - 2022
Interests
Outside of work…
My role as a Senior UX/UI Designer at Hastings Direct allows me to demonstrate my eye for detail, an ability to showcase consistently high quality outcomes across varied mediums, and display my multi-tasking, organisation and communication skills.
Before Hastings, I spent 13 years at Admiral, the last 4 as a Senior Designer. I’ve had the opportunity to work on a number of varied projects that have given me exposure to web, print, UX/UI, the opportunity to direct photoshoots and even help to write TV commercial scripts.
My experience has shaped me into a designer who has the ability to take on any creative challenge and produce a high standard of work.
Skillset
My core skill set is traditional: brand, UX/UI, product design and visual craft. Figma and Adobe tools remain central, but the way I work has changed. I now use Figma and Claude together to take journeys from early thinking to working prototypes at pace, with Codex and Framer supporting the build. I still use Midjourney where it fits, although less than I once did.
Interests
Outside of work…
Most of my time outside work is spent with my family. I also love photography and have swapped the perfection of a smartphone camera for carrying a proper camera around. It’s the imperfections that give photographs character, not bloody HDR. I collect trainers and spend far too much money adding to them. I’ll also find a way to bring Leicester City winning the Premier League in 2016 into almost any conversation. Good coffee and a biscuit work as a distraction.
© 2026 All rights reserved
© 2026 All rights reserved
© 2026 All rights reserved